Pioneering Brand Strategist, Speaker, Author and Founder of Reach Personal Branding

William Arruda

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Top Stories by William Arruda

Personal Branding Journal on Ulitzer Every year since I founded my company, Reach, in 2001, I've made predictions about how the world of personal branding will evolve in the coming year. Here are my top 10 for 2010. 1. Video, Video, Video Thanks to greater bandwidth, cheaper storage, and a proliferation of products and services that make shooting, storing, viewing, and sharing video easy (Flip video, iPhone 3GS, YouTube, vimeo, blip.tv, vodpod, etc.), video will be king in 2010. Video is ideal because it allows careerists to deliver a complete communication and convey their personality—a critical component of branding. More services like videoBIO (a Reach Personal Branding partner) will make it easier to cost-effectively build a powerful and positive brand image using video. 2. Hiring Process Companies will be hiring brands rather than employees. They will use social... (more)

Maria's Media Methods - Making it With the Media

For three years, I’ve had a spot on our local CBS station as the local “go to” person for questions about branding, marketing and business. In addition to that Thursday morning spot, any time they need a snippet of information, a quote or a comment, the local media comes to me first. This has translated into statewide recognition and articles in national publications such as Entrepreneur Magazine. This didn’t happen by accident. Here’s what you can do to make it with the media. Start in your local market, no matter the industry you are in and become that big fish in the small p... (more)

Conversation and Brand Evolution

Recently, I was interviewed by my friend Carol Ross, founder of Carol Ross & Associates, and prolific blogger at A Bigger Voice, and Ordinary Life, Extraordinary Living. The interview, done for members of her Networking Naturally community, focused on my experience in making powerful in-person connections as a result of online networking. Specifically, Carol wanted to explore more deeply some of my learnings as I went face to face with Twitterville. It was a fun interview! Sure, it’s true that I always enjoy chatting with Carol. Yet, for this inteview, she did several things to ... (more)

Said the Little Lamb to the Shepherd Boy

I just read my favorite personal branding post of 2009, “Could Santa be the Strongest Brand?” Very much in keeping with the season and loaded with sound personal branding advice, the author, William Arruda, shares that to manage your strong personal brand you must: Stand out Be consistent Create an emotional connection Remain visible to your target audience Surround yourself with brand evangelist who will carry the message for you Focus on doing these five elements of Santa’s brand model and you, too, will manage your personal brand and compel others to speak positively on your ... (more)

Strong Brands Are So Resilient

Personal Branding Journal on Ulitzer When I was enrolled in numerous Reach certification training courses, Kirsten Dixon and William Arruda always would emphasize how strong brands would be able to charge more for their products and services and also survive economic downturns. During the past 18 months, as the economy has tanked, I have repeatedly watched Apple Computer not only thrive but soar in revenues and profits. This week, The Wall Street Journal published an article entitled “Demand for Macs, iPhones Fuels Apple: Quarterly Profit and Revenue Surge: Steve Jobs Touts Upc... (more)