Pioneering Brand Strategist, Speaker, Author and Founder of Reach Personal Branding

William Arruda

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Top Stories by William Arruda

In West Texas, we have wind gusts that match no other; we love our football; sunsets are at their best with no trees to block your view; oil means a lot to us and Tuesday is for tacos!  Kent Dean, Director of Field Marketing, with Rosa’s Café recently spoke to our local chapter of the American Advertising Federation.  They are so well known for their Taco Tuesdays that when he throws out the statement, “It’s Tuesday” on their Facebook page hundreds of responses come in immediately with fans chiming in that it’s “Taco Tuesday”. His topic focused on social media – does it really work for business? Engaging and entertaining, Kent shared how Rosa’s has capitalized with brand advocates and a loyal customer base that were fast becoming active evangelists for their brand.  He outlined some best practices for their brand from “Rosa’s Point of View”. This list is also grea... (more)

Brand "Environment?" What's That?

Have you heard of the term “brand environment?”  Wondering what it means? It’s all the seemingly “little things” that comprise the environment around you.  Your brand environment includes everything from the carpeting in your office to your clothing, your techno-gadgets, and even where you might choose to host a dinner for your clients.  Each and every decision you make that might give others a “clue” about who you are and what you’re like equals your brand environment. As many of you may have already figured out I live in Pittsburgh, PA – the upcoming host to this year’s G-20 s... (more)

Why Use Hashtags on Twitter?

Twitter on Ulitzer Hashtags on Twitter place tweets in categories and gives one unique page for tweets using a certain hashtag. Envision a filing cabinet with files that are labeled and easy to access. You can go to http://www.hashtags.org, type in your keyword, and find the relevant hashtags that support your keyword. Using hashtags also enables people with the same interest to search on a hashtag (i.e. #personalbranding) and find people who are tweeting about that subject. Hashtags helps you to connect with others who have similar interests as you and facilitates finding peop... (more)

Maria's Media Methods - Making it With the Media

For three years, I’ve had a spot on our local CBS station as the local “go to” person for questions about branding, marketing and business. In addition to that Thursday morning spot, any time they need a snippet of information, a quote or a comment, the local media comes to me first. This has translated into statewide recognition and articles in national publications such as Entrepreneur Magazine. This didn’t happen by accident. Here’s what you can do to make it with the media. Start in your local market, no matter the industry you are in and become that big fish in the small p... (more)

Cut Your Job Search Time in Half

Careers on Ulitzer Careers on Ulitzer - The December 2009 Reach Personal Branding Interview on Thursday, Dec. 10 at noon EST features tips and techniques from David Perry and Kevin Donlin, co-authors of Guerilla Marketing for Job Hunters 2.0. In this guest expert interview with William Arruda, founder of Reach Personal Branding, David and Kevin will discuss job search secrets that have enabled their clients to land good jobs in less than half the time of the national average. This is a complimentary, live call and will also be recorded. David Perry is a headhunter (managing partn... (more)