William Arruda

When I first started blogging, I felt like I was blogging to a blank wall. I wondered when I would get a comment and get to engage with others on my blog. Many tools exist now that really help to promote your blog on other social media platforms quickly and for free. Let's look at five ways I use to promote my own blog: 1) I have installed a WordPress.org plugin called "Tweetly Updater" (http://wordpress.org/extend/plugins/tweetly-updater/). You put in your Twitter user name. If you don't have an account with bit.ly (URL shortner service with analytics), you will sign up for this service and put in your account information on the settings page for Tweetly Updater. You can let it automatically publish your posts to Twitter so that all the people following you can click through your link and read your blog. 2) On Facebook, I have used the Notes feature and automatical... (more)

Cut Your Job Search Time in Half

Careers on Ulitzer Careers on Ulitzer - The December 2009 Reach Personal Branding Interview on Thursday, Dec. 10 at noon EST features tips and techniques from David Perry and Kevin Donlin, co-authors of Guerilla Marketing for Job Hunters 2.0. In this guest expert interview with William Arruda, founder of Reach Personal Branding, David and Kevin will discuss job search secrets that have enabled their clients to land good jobs in less than half the time of the national average. This is a complimentary, live call and will also be recorded. David Perry is a headhunter (managing partn... (more)

Getting Beyond “My Brand”

These days, it seems that personal branding has faced increasing criticism. Much of it, I think, is driven by people who don’t get it, or at least who don’t get the concept that we advance at Reach. And, let’s face it, social media and the prevalence of internet marketers has allowed for the idea to be hijacked in the interest of “driving traffic.” Lot’s of people out there pushing “my brand” opens the door to the perception of personal brands as contrived or fake.  Frankly, I think the dialogue about personal branding is a good thing, and that we need to participate. I think t... (more)

Twitter: It’s Not Just About Lunch

A recent Sprint commercial about the “Now Network” noted that 26% of viewers had no idea what “twittering on Twitter” means. Yet, it’s clear that Twitter awareness is growing by leaps and bounds. Of course, this doesn’t mean opinions about Twitter are all positive. Many still hold the view expressed in this Twouble with Twitters video. As well, as Steven Johnson stated in his favorable Time magazine piece, “The one thing you can say for certain about Twitter is that it makes a terrible first impression… It's not as if we were all… saying, ‘If only there were a technology that wo... (more)

My Seven Favorite WordPress Plugins for Bloggers

I've received emails asking me about how I've done a few things with my blog, so I wanted to share some of the WordPress.Org PlugIns that I use and have enjoyed. The following are my top 7 plugins that I'm currently using on my blog / website: 1) All in One SEO Pack - this one has to be one of my all-time favorites. It works within the pages and posts. You are able to assign a title tag, 160 characters for a description for the search engines, and keywords thus allowing you to optimize your search engine optimization for search engines. 2) DropCap First Character - I've had many ... (more)