Pioneering Brand Strategist, Speaker, Author and Founder of Reach Personal Branding

William Arruda

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Latest Articles from William Arruda
With more than 29 million online video clips on the Internet, video is quickly becoming the must-have app for personal branding differentiation. Whether you are in a job search mode or looking to promote your small business, videos have preferred Google-juice status for search engine o...
Every year since I founded my company, Reach, in 2001, I've made predictions about how the world of personal branding will evolve in the coming year. Here are my top 10 for 2010. 1. Video, Video, Video 2. Hiring Process 3. Branded Partners
Well, Accenture joined the list of other endorsed companies/products that is saying farewell to Tiger. “Go On. Be a Tiger” suddenly took on a new meaning – and not one Accenture wanted to be connected to. Tiger Woods’ brand is...
This is part three of a five part series of the importance of personal branding in garnering positive word of mouth. In our hyper-connected society, word of mouth has become “world of mouth” and recommendations truly craft your online and...