Pioneering Brand Strategist, Speaker, Author and Founder of Reach Personal Branding

William Arruda

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Networking for Success

Liz Lynch has written a great book on Networking called Smart Networking

Social media has given us many outlets to network with others, but it's become such a convenience to network online, that many are neglecting the face-to-face networking that is so vital in career management or in operating a business.

Liz Lynch has written a great book on Networking called Smart Networking:

Attract a Following in Person and Online. Keith Ferrazzi has written two books on networking: Never Eat Alone and Who's Got Your Back. So, who comprises a network? Everyone you know, so in essence, you are networking everyday. But, what about networking events? Find out what events and meetings that your current network attends to find networking events that might be helpful in your career transition. Ideally, you want to find out where your target audience hangs out. Have a clear cut strategy for these events and remember networking's golden rule: GIVE. I'll share a few tips for networking:

  1. Do have a business card to hand out. Make sure it includes your contact information, your job title, URL (could be your LinkedIn profile, VisualCV, web portfolio, blog, etc.). Create a short tagline that shows your unique promise of value / personal brand.
  2. Create your elevator pitch. A great resource can be found at http://www.15secondpitch.com/new/. The feature I appreciate is that they only give you 500 characters total to write your pitch. The Pitch Wizard asks you a series of questions to help you formulate your statement. Memorize this as a way to introduce yourself quickly, so you can focus on how you can give.
  3. Find out how you can help others at these events. It could be as simple as sending them an article link to a resource you know about that would help them solve a challenge.
  4. Do let people know you are in a career transition and are interested in networking opportunities with companies. Ask if they know anyone in your targeted companies.
  5. Collect their business cards. Before you leave, make notes on the back of their business card of who they know, how you might could help them, etc. Email or write a follow-up note after the networking event to let them know how much you enjoyed meeting them and be sure to include a line or two where you comment on somethingtownhall meeting you discussed.

Again, your network includes everyone you know, so make sure to remember them on important dates, such as their birthday. When you read something that they might enjoy or benefit, send them the article or blog link. Keep them top of mind, so you will stay top of mind with them. 

Creative Commons License photo credit: all2gethernow

Cross posted by Kristen Jacoway at Career Design Coach


Headshot Bio: Kristen Jacoway provides next generation personal branding, social media, and internet strategies to consult with professionals and entrepreneurs in a career transition. She is the author of the upcoming book, "I'm Job Searching, Now What???"

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More Stories By William Arruda

Dubbed 'The Personal Branding Guru’ by Entrepreneur magazine, William Arruda is a pioneering brand strategist, speaker, author and founder of Reach Personal Branding. He is credited with turning the concept of personal branding into a global industry.

William delivers keynotes and workshops on the transformative power of personal branding for some of the world’s most successful companies. He energizes and motivates his audiences—and his private clients include some of the world’s most influential leaders. As a thought-leader, William is a sought-after spokesperson on personal branding, social media and leadership. He has appeared on BBC TV, the Discovery Channel and Fox News Live and he’s been featured in countless publications, including Time Magazine, the Wall Street Journal, Forbes and the New York Times. William is the coauthor of the bestselling book Career Distinction. He is a member of the International Coach Federation and the National Speakers Association. He holds a Master’s Degree in Education.