Pioneering Brand Strategist, Speaker, Author and Founder of Reach Personal Branding

William Arruda

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Motivation: What Really Works

Drive by Daniel H. Pink Motivation is the activation of goal-oriented behavior, according to Wikipedia. That is as simple a definition as it gets. But how is it that we are actually motivated to reach a goal? That is not so simple to explain; in fact, there are an abundance of motivational theories, from incentive and needs theories to cognitive and unconscious motivation theories.

Whether you are a job seeker or a business owner, motivation plays a big role in your everyday life. Isn’t it amazing that we know so little about it? In practical reality, we often find the application of motivational practices revolves around the two extremes of incentives and punitive consequences (carrot-and-stick).

Dan Pink, author of DRIVE: The Surprising Truth about What Motivates Us says that the current carrot-and-stick model (Motivation 2.0) used by businesses is at odds with what science reveals about motivation. On Thursday, September 30 at noon EDT Dan will be interviewed by William Arruda, founder of Reach Personal Branding. Listen in on this one-hour conversation and learn:

• Why carrot-and-stick motivators do not work.
• What constitutes the third drive of “intrinsic motivation”.
• What Type X and Type I behaviors are and why they are important.
• How companies can fulfill employees’ needs for autonomy and mastery.
• Why sense of purpose is critical to drive.
• How traditional rewards can be revamped to align with intrinsic motivation.

Daniel H. Pink has authored four cutting-edge books about changing the world of work. These include the New York Times bestsellers DRIVE and A WHOLE NEW MIND, as well as Free Agent Nation: The Future of Working for Yourself (a Washington Post bestseller) and The Adventures of Johnny Bunko: The Last Career Guide You’ll Ever Need (written in Japanese comic format known as manga and a BusinessWeek bestseller).

Dan has provided analysis of business trends on CNN, CNBC, ABC, NPR, and other networks in the U.S. and abroad. His articles on business and technology appear in major publications, including the New York Times, Harvard Business Review, Fast Company, and Wired, where he is a contributing editor. He writes a monthly business column for the U.S. newspaper, The Sunday Telegraph. Dan lectures to corporations, associations, and universities around the world on economic transformation and the new workplace.

A free agent himself, Dan held his last real job in the White House, where he served from 1995 to 1997 as chief speechwriter to Vice President Al Gore. He also worked as an aide to U.S. Labor Secretary Robert Reich and in other positions in politics and government.

There are only 150 spaces for this live call. Register now at http://budurl.com/MeetDanPink to receive the dial-in number AND to receive a link to the recording (after the call) in case you can’t attend.

Cross-posted at Career Goddess Blog

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More Stories By William Arruda

Dubbed 'The Personal Branding Guru’ by Entrepreneur magazine, William Arruda is a pioneering brand strategist, speaker, author and founder of Reach Personal Branding. He is credited with turning the concept of personal branding into a global industry.

William delivers keynotes and workshops on the transformative power of personal branding for some of the world’s most successful companies. He energizes and motivates his audiences—and his private clients include some of the world’s most influential leaders. As a thought-leader, William is a sought-after spokesperson on personal branding, social media and leadership. He has appeared on BBC TV, the Discovery Channel and Fox News Live and he’s been featured in countless publications, including Time Magazine, the Wall Street Journal, Forbes and the New York Times. William is the coauthor of the bestselling book Career Distinction. He is a member of the International Coach Federation and the National Speakers Association. He holds a Master’s Degree in Education.